City bonfire

City Bonfire started with a simple but brilliant idea — bringing the warmth and magic of a bonfire anywhere, with a line of portable outdoor fire pits available in multiple sizes. What began as a homegrown outdoor brand out of Bethesda, Maryland quickly caught the attention of one of the biggest names in the outdoor industry: Coleman.

Vzion Productions was brought on to develop a full brand awareness and collaboration announcement campaign celebrating City Bonfire's exciting acquisition by Coleman and the launch of their new co-branded products, including a brand new Coleman grill. Our team handled everything from strategy and content creation to brand video production and social media advertising — crafting a campaign that honored City Bonfire's community roots while generating excitement around the new partnership.

The campaign was distributed across social media, the City Bonfire website, and retail channels — reaching outdoor enthusiasts, families, and local communities across the DMV and beyond. Every piece of content was designed to build anticipation, drive brand awareness, and position the Coleman x City Bonfire collaboration as a must-have for outdoor living.

Services Delivered: Brand Message Video · Social Media Campaign · Advertising · Content Creation · Collaboration Announcement · Outdoor Brand Marketing

Client: City Bonfire x Coleman | Bethesda, Maryland